About the brand

 

Values

Fine Jewelry with a Refined Sense of Heritage. 

ISMI is a fine jewelry collection founded on the principles of exploring new and experimental concepts while collaborating with the most skillful artisans in the Middle East to create timeless pieces with collector's appeal. 

Inspired by global cities of the world, the line incorporates multi processes of design and stone setting to intrigue everyone who believes everyday jewelry does not need to be basic.

Jewelry holds a personal meaning to us all and that is why we have set out to create something authentic and modern. 

Bespoke pieces and multiple customizations allow you to create your design, your jewelry, your story. 

Unique details and a balanced design come together to encourage a refined self-expression.

 

Meet Mimi... The Founder

For those who do not know me yet, I am Mimi. A Parisian woman who has been calling the United Arab Emirates home for almost 20 years. 

Born of French-Algerian descent I have always been intrigued by the blend between European and Arabic culture and design.

As a global traveler, I am inspired by the people of the world, but mostly by the beauty of the cities I have visited in my journeys.

Founded in 2018, ISMI Fine Jewelry tells the stories of those journeys, and I am so joyed to be able to share this piece of my heart with you.

 

With Love,

Mimi